Futureproof. Communication in transformation
If, according to Watzlawick, we “cannot not communicate”, how do we communicate in a world that is changing and becoming more complex every day? A world in which sustainability has degenerated into a buzzword because it is often just a coat of paint without a deep foundation?
Communication has a central function in these phases of change and uncertainty. With know-how from architectural communication, CSR and transformation management, Kathrin Albrecht and Petra Ronzani outline how to meet the internal and external challenges “futureproof” through communication.