Interior design | Practice Alipoé-Schnetzer
- Spatial Design
- Interior Design for Practices + Clinics
- Brand Staging
- Realisation Time: 2019 - 2020
We communicate architecture and sustainability. Preferably at the same time!
Dr. med. Lena Alipoé-Schnetzer | Practice Alipoé-Schnetzer
Working with Kathrin Albrecht makes me feel totally understood and I am thrilled how precisely she transforms ideas and wishes into built reality. I always have the feeling that it is really about me and not just about a project.
Christian Clarke Photography
I hold Kathrin in high esteem as a client because she knows exactly what she needs, writes very detailed briefings and always has an ear for questions and suggestions, even in the biggest production stress.
As communication experts we offer support in the area of press and public relations. Due to our several years of marketing and PR activities in architectural offices we know exactly what is important. Be it the development and implementation of a new corporate design or the successful participation in VgV procedures.
In the interior design section we dedicate ourselves to built places. We stage the corporate design in the space and make brands visible and emotionally tangible even far away from brochures and websites. Preferably by telling stories with our design!
We primarily advise architects and companies in the construction and real estate industry on all questions of press relations, project presentation and self-marketing, thus sharpening the profile of our clients. With a structured Internet presence, brochures that people like to take in hand and texts that get to the point. And through dedicated PR work.
Because communication for us does not end on paper or online, we sometimes carry our customers' corporate design into the built environment. We develop design concepts for practices and clinics or we design the design for a trade fair appearance. In the best case, we are on board from the start, accompany our customers in the corporate and web design development and consistently continue the design theme in the business premises.
We speak of US here, although BAUKUNST.PLUS is (still) only a solo self-employed in its current foundation phase. The plural in this case is by no means a “majestic” one, but stands for our conviction that we as a team are more creative and more powerful. We appreciate discussion and exchange, so that we come together in individual planning groups for almost every project. In order not to reap the laurels of success alone, the planning partners are named in the detailed presentation of our work.
After training in marketing, Kathrin Albrecht studied architecture and interior design. While still passionate about architecture, she quickly realized that she would rather report on the works of others than face the challenge of forcing big ideas into manageable budgets. Training as a press officer and the (soon) master in "Communication & Leadership M.A." gave her the necessary expertise.
The art of good architectural communication in everyday work was refined in various international architectural offices. In parallel, she has been working for Norddeutscher Rundfunk and other media companies primarily as a stage and set designer and also in the areas of trade fair design, signaling and routing.
BAUKUNST.PLUS was founden in 2020 with the focus on helping architecture - meant are the three disciplines of architecture, interior design and landscape architecture - to be more visable and sustainable. Because we are convinced that more sustainable planning and design can also lead to gains in the areas of corporate and personnel development.
#ArchitecturalCommunication #Sustainibility ##CallMeByMyFirstName